There has been a lot of hype about social media these days but only a few businesses know that they can leverage on social media platforms to promote their brand. Some of the business owners who would like to start promoting in social media do not know how and where to start. For some small businesses, the owners find it difficult and time-consuming to manage just one social media account. How much more if the business is present in several social media platforms?
In using social media to market and promote brands, it does not matter if you are a multinational business or a small business. All types of businesses who would like to have an online presence can benefit from the different social media platforms.
To summarize what social media can do to businesses …
Social Media can
Strengthen and promote your brand
Offer quality and cost-effective solutions
Communicate significant and relevant content
Influence audience and customers
Achieve results for the business
Lead to business excellence
Measure business performance
Engage with customers
Drive business growth
Improve customer service
Attract audiences through infographics
So if you are a business owner or a business manager and you have a vague idea of how and where to start your social media presence, a social media manager will go a long way in your social media journey.
Here are 4 reasons why your business needs a social media manager:
1. A social media manager will assist your business in assessing and identifying what social media platforms you are going to use in your marketing strategy. Every social media platform has different types of audience. Once the social media platforms are selected, the social media manager will enable you to target your audience in the selected social media platforms and to engage with customers to drive business growth.
2. A social media manager will save you time and effort by doing the following recurring social media tasks for your business:
· Create a plan on how to manage the information and data that go into your social media platforms.
· Do research to be able to create significant and relevant content that will influence your audience and convert them to become customers.
· Create infographics and design the content that appeals to your audience and customers.
· Create cost-effective campaigns and ads in social media platforms to promote your brand.
3. A social media manager will monitor the business page’s messages and will engage with your customers in a timely manner. This is very much needed especially if there are persistent customers who need instant feedback on their concern. Attending to customers' inquiries in a timely manner will improve the customer service rating of your business.
4. A social media manager will assist you in monitoring your marketing budget while measuring the business performance. The reports and analytics that will be provided by the social media manager can assist you in your decision-making.
Yes, social media tasks can be time-consuming and are sometimes hard work, but knowing the impact of social media in today’s society, this should not stop business owners from promoting their brands in social media. A small business can hire a part-time social media to do the social media tasks on behalf of the business owner at an affordable and acceptable rate. All it takes is finding a good social media manager who is dependable, reliable and affordable.
If your business needs social media services, don’t hesitate to reach out to me
Commenti